CRM plays a major role in customer acquisition and retention. 

But what does CRM actually mean?

CRM stands for Customer Relationship Management. Customer Relationship Management or Customer Care. It describes the consistent focus of a company on its customers and the systematic design of customer relationship processes. Put simply, CRM describes a company’s relationship with its customers/potential customers and the design of the associated business processes.
The goals pursued are primarily customer acquisition and customer retention.

To achieve these goals and optimize customer relationship management, the use of a CRM system is very helpful.

What is a CRM system and what can I do with it?

A CRM system collects, links, analyzes and stores a variety of customer data, such as master data (names, addresses, contact details), contact history (emails, phone notes), purchases, service requests, project management (quote tracking, status display, sales forecast).
Managing this data in the CRM system allows you to better understand your customers and leads and provide them with targeted and comprehensive service. This increases the chance of long-term and profitable business relationships.
With a CRM system it is possible for the sales, marketing and support teams to have an individual and personal communication with the customers and ensure a good service, despite the high number of customers.

SugarCRM has regularly ranked among the top 10 CRM systems for years.

---

Image credit: Header- und Postimage from drobotdean on Freepik