Whether your business is new to the market, you may not have the financial resources for other forms of marketing, or you simply want to ensure that all possible prospects have been exhausted, telephone coldcalling is a method of newcustomer acquisition that you can always fall back on.
Cold calling refers to the very first contact a salesperson makes with a potential customer. This means you don’t know the person you are talking to, so they are not already a customer, nor have they volunteered and asked to be contacted.
Cold calling requires courage and perseverance from every salesperson. Because in the phoneacquisition it is not always easy, even after many negative answers, which will certainly not fail, not to give up immediately. Anyone who has already worked with the method of cold calling can confirm that a “NO” is the standard case. The “no” can be replaced at will with, for example, “no need,” “no budget,” or even “NEVER CALL ME AGAIN!”
To minimize the “no’s” you should do thorough research before calling, you should master your elevator pitch and be able to get to the heart of your product’s key features in a very short time, and don’t forget “practice makes perfect.”
Cold calling is definitely a challenge
However, with the right software, you can significantly increase success. By using CRM software, you will know what was last agreed upon even after weeks and countless calls. You get access to a customer’s history, you can create and systematically work through repeat business, and much more.
SugarCRM is the perfect support for your cold calling. Because cold calling is much more than just phoning off a list. It involves solid preparation and research on the potential customer, good self-organization, courage, perseverance, qualified product knowledge and, of course, good negotiation skills.