In everyday business, it is simply not possible to work without data. It is a valuable corporate resource and must be managed! The quality of the data plays a major role in this.

But what is meant by DataQuality?

Data quality (DataQuality) refers to a measure of the condition of data or, in other words, it describes the quality of data. Data quality is measured on the basis of factors such as completeness, accuracy, consistency, reliability and 

timeliness. It can help companies identify data errors that need to be fixed, on the one hand, and assess whether the data from their IT systems is fit for purpose, on the other. 

The link between #data processing and business processes is becoming tighter. Companies are increasingly relying on data analytics to make decisions. And for this very reason, the quality of the data used to make decisions is of great importance.

Poor data quality can result in negative economic consequences for a company, such as additional costs (product delivered to the wrong address), lost sales opportunities (incomplete/incorrect contact information), and fines (improper financial reporting/regulatory non-compliance).

So, we see that data quality is a mandatory and fundamental requirement for data intelligence and definitely plays an important role in business decisions. Raise the level of your data quality too. Use SugarCRM!

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