How do I create a Customer Journey Map? – 5 easy steps! Only by understanding the motivation of your customers you can structure your touchpoints to create an effective and promising buying process for your prospects. The tool of choice is a Customer Journey Map, which shows you the current process from the first to […]
SugarCRM
Customer Journey – Do you know your customers?
Customer Journey – Do you know your customers? How do you improve the purchasing process and ensure positive shopping experiences for your consumers? Customer Journey is a marketing term that describes the individual cycles that a customer goes through before deciding to purchase a product or service. All points of contact between a client and […]
Customer Lifetime Value and CRM
Customer Lifetime Value and CRM How can I use a CRM system to keep an eye on customer lifetime value and use it to optimize profits? The Customer Lifetime Value, CLV in short, is also called customer value. However, the CLV is generally understood as the average value that a customer has during his entire […]
Who needs CRM?
Who needs CRM? If you need customers to make profits, you need CRM to win customers! The goal of a customer relationship management system, or CRM for short, is to establish and maintain long-term, profitable client relationships. This is achieved by creating the necessary conditions on a technological, organizational and human level. We don’t need […]
CRM benefits for sales, service and marketing
CRM benefits for sales, service and marketing Everyone tells me my company needs CRM, but what specific advantages does it bring me? Customer Relationship Management, CRM in short, is a software solution already used by leading companies worldwide to manage and maintain profitable customer relationships in the medium and long term. Sales, service and marketing […]