To be in first place in Google searches – who doesn’t want that? This is a goal that every company strives for, or at least should strive for. Because the more users (interested parties) reach your website through search, the more you can, in the best case, win as a customer. But how do I achieve this?
SEO – what is it and how can it help in ranking?
If we take a closer look at our everyday life and our business life, we realize that due to digitalization, we spend a lot of our time on the digital plane. Therefore, it is also becoming more and more attractive to meet our users on this level.
Search engine optimization, or SEO for short, can help with this. It is now an important part of online marketing and includes all measures that serve to increase the visibility of a website and its content for users of a web search engine and thus increase traffic.
What are the goals of SEO?
SEO primarily pursues the goal of making more and more users in search engines, such as Google, Bing, Yahoo or Yandex, aware of your website and, in the best case, the searchers also click on the link that leads to your website.
But depending on the type of website, other goals can be targeted. Goals such as higher sales and more profit (online stores, e-commerce websites), increasing brand awareness, increasing reach or creating an additional sales channel.
Measures of SEO
To rise in the ranking, it is important to put together all the individual measures of SEO. This takes time and work, but only when everything meshes can the full potential be realized.
SEO can be roughly divided into two tasks: onpage and offpage optimization.
Onpage optimization: This includes all measures that are taken on one’s own website. These include the creation/modification of unique and relevant content, the use of relevant keywords, a technically clean website, fast loading times and a high level of user-friendliness.
Offpage optimization: This refers to all measures taken outside of your own website, such as backlink building, i.e. setting your own links on other websites. Important: Only links from reputable and trustworthy sites have a positive effect on your visibility.
By optimizing your website, you rise in the Google ranking. This, in turn, increases your visibility and provides even more opportunities to generate leads and acquire new customers.
With SugarCRM we, Fellow-Consulting AG, want to support you in keeping track of your customer / potential customer data, in exploiting the full potential and in no longer overlooking any opportunity for customer acquisition, customer retention and customer satisfaction.
Learn more about us and don’t hesitate to contact us with any questions.
Image credit: Header- and Featured image from Diggity Marketing on Pixabay