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In today’s digital world, it is more important than ever that your website is highly visible. But how do you achieve this? The answer lies in SEO – search engine optimization. If you’re wondering what exactly SEO is and how to get started, you’ve come to the right place. This blog post will explain in easy to understand terms what SEO is, how to get started, whether you can do SEO yourself and why it’s so crucial to your online success. We will also clarify the difference between SEO and SEA. Stay tuned – it’s worth it!
SEO stands for “Search Engine Optimisation”. Put simply, it is a series of techniques and strategies aimed at making your website more visible in the search results of search engines such as Google. Imagine you are searching for “best Italian restaurants in Berlin”. The websites that appear at the top of the search results have usually implemented a good SEO strategy. So the goal of SEO is to place your website in these coveted top spots to attract more visitors.
Getting started with SEO can seem overwhelming, but don’t worry, here are some first steps:
Yes, absolutely! You can take SEO into your own hands. Many small and medium-sized businesses start with DIY SEO because it’s inexpensive. There are numerous online resources, tutorials and tools that can help you understand and apply the basics. Of course, it can be time-consuming and requires a continuous willingness to learn, but it’s definitely doable.
The main goal of SEO is to rank your website as high as possible in the organic (non-paid) search results. Why is this important? Studies show that most people only look at the first few results in search engines. The higher your page is ranked, the more visitors you are likely to attract. This leads to more potential customers and ultimately more sales. Without a good SEO strategy, your website could get lost in the internet crowd and not get the attention it deserves.
While SEO focuses on organic search results, SEA stands for “Search Engine Advertising” and refers to paid adverts in search engines. With SEA, you pay to have your adverts appear at the top for certain search queries. These adverts are often labelled as such and appear above the organic results. So the main difference is that SEO aims for long-term, sustainable traffic, while SEA delivers immediate but paid results.
SEO may seem complicated at first glance, but with the right strategies and a little patience, you can successfully optimise your website and significantly improve your visibility. Whether you decide to do SEO yourself or bring in an expert, understanding the basics is the first step to more traffic and more success online. Stay tuned and watch your website rise in the search results!
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