With the phenomenon of digital transformation, many businesses are investing on Apps as a strategy for a relationship and sales. A user experience on a mobile application is significantly and fundamentally different from that on a desktop. For instance, mobile applications have location-based services that give companies the potential to reach and interact with customers […]
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Getting customers by Inbound Marketing
Inbound marketing is a marketing methodology used to attract customers by approach, content and relationship, earning their attention and loyalty. It has focus on organic and spontaneous interest of new consumers as a way to engage and retain them, who will become spokespersons of the brand, contributing to its consolidation in the network. Inbound marketing […]
SugarConnection Paris – The Sponsors
We’re now less than a week away from SugarConnection Paris, and everyone is excited.
The relationship between NPS and CRM
Have you heard about NPS? This simple acronym, which means “Net Promoter Score” is one of the most powerful tools to measure customers loyalty level. We all know that every kind of businesses have more potential to survive and growth when they have credibility and loyalty from their clients. And it is not just about […]
Is email marketing still important on your CRM campaign?
Facing the Digital Transformation over the last few years, it is common and important to wonder if email marketing is still important for our marketing strategies. We all know that nowadays, it is impossible to think about marketing without working on the digital environment. Most of our clients and prospects are connected in many channels, […]