Account-Based Marketing (ABM)
Marketing is constantly evolving—and with it, customer expectations. Mass emails and broad campaigns often no longer deliver the desired results. Companies are therefore looking for approaches that are more precise, more personal, and more successful. One strategy that is becoming increasingly important is account-based marketing (ABM).
Maximise your success
In the business world, the term “return on investment” (RoI) is at the centre of strategic decisions. RoI is a metric that measures the financial success or failure of an investment.